Built to your direction
You bring the look — a design, a site you like the feel of, your existing brand, or a clear idea. I build exactly that rather than talking you into something else.
What I do
A small practice,
on purpose.
Sisler Dev is one person who builds business websites and runs the machines they live on. There is no account manager, because there is no account to manage.
Most small businesses have been through some version of the same story. Someone’s nephew built the site in 2016. The agency that took it over stopped replying. Nobody knows who owns the domain, the contact form has quietly been broken for a year, and changing the opening hours means finding a password that left with an employee.
It is an ordinary story, it is nobody’s fault, and it is expensive. What I offer against it is deliberately boring: one person who built the site, runs the server it sits on, and answers the email when you need the hours changed. Nothing gets lost in a handoff, because there are no handoffs.
I am also narrow about the work on purpose. I build websites, host them properly, do the technical work that helps people find them, and show you the numbers. I do not write your copy, and I will not sell you a custom application when a well-built website is what the business actually needs. Knowing the edges of the job is most of how it gets done well.
There is an obvious ceiling to working with one person: I take a handful of clients at a time, and I will tell you when I am full rather than taking your money and queueing you behind three other projects.
The work
Four things, one monthly arrangement
Every site I take on gets all four. They are not add-ons or tiers — a website nobody hosts properly, nobody helps people find, and nobody measures is only a third of a job.
One
Websites
Built the way you want it to look.
You already know how your business should come across. I build that, faithfully, into a site that is quick on a phone and does not fall over. No arguing about my taste, because my taste is not what you are paying for.
Fast on an ordinary phone
Most people will see your site on a mid-range phone on a patchy connection. That is the case I build for, not a desktop on office fibre.
Works on every screen
Phone, tablet, laptop, and the large monitor in your office. One site that rearranges itself sensibly instead of a separate mobile version to maintain.
Enquiries that reach you
Contact forms that arrive in your inbox, resist spam, and tell the sender their message actually went through. It is astonishing how often this is the broken part.
The practical pages
Hours, location and map, services, staff, galleries, menus, a link out to whatever you use for booking. The things customers actually open your site to find.
Usable by everyone
Readable type, real contrast, and pages that work with a keyboard or a screen reader. Some of your customers need this, and the rest quietly benefit.
Two
Hosting & care
Someone is actually looking after it.
Hosting is the part you should never have to think about, which is exactly why it is worth paying for. Your site runs on a machine I administer, and when something needs changing you send me an email instead of learning a content system you will use twice a year.
Hardware I run myself
Not a reseller account layered over somebody else's oversubscribed server. I know what is on the machine because I put it there, and I am the one who fixes it.
Secure by default
The padlock in the address bar, set up properly and renewing itself. No expired-certificate warnings scaring off customers on a Sunday.
Backed up
Regular backups that I have actually restored from. A backup nobody has ever tested is a rumour, not a safety net.
Watched
Monitoring that tells me the site is down before a customer tells you. Most problems get fixed in the window where nobody noticed there was one.
Changes when you need them
New hours, a price change, a staff photo, a seasonal notice. Email me the change and it goes live — usually the same day, included in the monthly fee.
Email that arrives
Your domain configured so the mail you send lands in inboxes rather than spam folders. Dull, invisible, and the cause of more lost business than any outage.
Three
Getting found
The technical half of SEO, done properly.
I will be straight with you about this one, because plenty of people are not. SEO has two halves. One is writing — pages aimed at what your customers type into Google — and I do not write copy, so that half stays with you. The other half is technical, it is genuinely where most small business sites are broken, and it is the half I handle.
A foundation that ranks
Speed, clean page structure, and proper mobile behaviour. Google measures all three, and a slow site loses ground no amount of keywords will win back.
Titles and descriptions
Every page given a correct title and description, built from the words you supply, so your listing in search results reads deliberately instead of at random.
Google Business Profile
Set up and cleaned up, with your hours, location, and categories consistent everywhere. For a local business this usually matters more than the website itself.
Local listings
Your name, address, and phone number matching across the directories that feed local search. Mismatches here quietly cost you position.
Telling Google what you are
Structured data describing your business, hours, and services in the format search engines read directly — the thing that produces a rich result rather than a plain blue link.
Sitemap and Search Console
Your pages submitted, indexed, and monitored, so you find out when Google has a problem with the site rather than wondering why traffic fell.
Four
Knowing it works
Your numbers, on my server, not Google's.
You should be able to see whether the thing you are paying for is doing anything. I run privacy-first analytics on my own hardware for the sites I host, so you get straight numbers without handing your customers' browsing to an advertising company.
Hosted on my server
Your visitor data stays on infrastructure I control and is never sold, shared, or fed into an advertising profile. It is your data about your customers.
No cookie banner
Because nothing is tracking people across the internet, your site does not need the consent pop-up that everyone instinctively dismisses before reading a word.
Your own login
A dashboard you can open whenever you like, not a report you have to request. If you never open it, that is fine too.
The numbers that matter
How many people came, where they came from, which pages they read, and which ones they left. Four questions, answered on one screen.
Readable without training
No funnels, segments, or attribution models. If a dashboard needs a course before it means anything, it is not telling a small business owner much.
Proof the work is working
Search traffic climbing after the technical work is the argument for continuing it. It is also the argument for stopping, if it is not.
Before we start
Who does what
Most projects that go badly go badly because this was never said out loud. So here it is, in the plainest terms I can manage.
I provide
- Design direction turned into a working site
- The build, the code, and the launch
- Hosting on hardware I administer
- Security, certificates, backups, monitoring
- Technical SEO and local listings setup
- Privacy-first analytics with your own login
- Changes and updates on request, monthly
You provide
- The words for each page
- Photographs and your logo
- How you want it to look — a design, a reference, or a clear brief
- Your business details: hours, address, services
- Answers when I have a question
I do not write copy. If the words are not ready, the hosting, security, and monitoring still run — but the site cannot launch without them, and that part of the timeline is yours.
How it’s paid for
A build, then a monthly fee
The build is a fixed price
Quoted once, in writing, after I understand what you want. It does not move because the work took me longer than I expected — that is mine to manage, not a surprise to pass on to you.
Then a monthly fee
Hosting, certificates, backups, monitoring, analytics, and changes whenever you need them. It is ongoing because the work is ongoing: a site nobody maintains is a site slowly going wrong.
No prices on this page
A five-page site for a sole trader and a thirty-page site for a firm with four locations are not the same job. You get both numbers after one conversation, before you commit to anything.
Colophon
How this site is built
You asked to see the work, and this is the work — every layer of it, named honestly. Your site would run on the same machine, behind the same setup.
- Framework
- Next.js 16 with React 19 Server Components
- Language
- TypeScript, strict
- Runtime
- Node, built through the vinext toolchain
- Styling
- Hand-written CSS — no component library
- Type
- Newsreader and DM Sans
- Delivery
- GitHub Actions, building and deploying on every push to main
- Server
- Apache reverse proxy to a systemd-managed Node service
- Host
- A machine I administer myself
The whole pipeline is unremarkable, which is the point. A change gets built, tested, copied to my server, and switched on in about a minute, without anyone logging into anything. Boring infrastructure is the entire product.
Taking on new businesses
That’s the whole offer.
If it sounds like what your business needs, the next step is one paragraph about what you have now. Email me directly at contact@sisler.dev, or use the form — both reach the same inbox.